This flexibility makes A/B testing and multivariate experimentation easy.
The changes are then applied during a random visitor page view via a JS load.

If you've been using Optimizely Classic, learn what's new for …

The Optimizely snippet gets added to the source code of a webpage ( specifics here ). At Optimizely, we believe in being transparent about how we collect and use data.

Optimizely Web products include Experimentation, Personalization, and Recommendations. Optimizely serves a variety of audiences : It has an easy-to-interpret editor to get started. This policy is designed to inform you about our use of cookies, local storage objects and similar technologies. Step 2: User Requests the Page.

You can visually manipulate a webpage and save the changes offline.

For ease of reference, unless otherwise stated below, we will use the term "cookies" in this policy to refer to all of these technologies. Step 1: Add the Snippet.
Optimizely Web is an experimentation platformthat allows you to experiment on any channel or device with an internet connection. Once the snippet is set up and a test is configured, … One of the coolest things they do is visual DOM editing. Optimizely’s visual editor follows a WYSIWYG (“what you see is what you get”) approach, meaning you can see and edit the page to exactly what you want users to see. How Optimizely Works (in words you know!)

Optimizely & Visual Website Optimizer are two cool sites that allow users to perform simple A/B Testing.


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